Why eCommerce Stores Must Acknowledge The Social Commerce Strategy

Social Commerce Strategy

You might agree with the bizarre created by the eCommerce industry in the selling and buying process. It has emerged as a remote solution for people to make purchases online while having the comfort of their home or else.  

Past five data showed that the people tend to shop more through online channels instead of offline shopping, which is an excellent achievement by the eCommerce industry and people. 

As change is the nature of life, eCommerce is also going through various changes and experiencing a shift in the selling experience. 

Now the eCommerce industry is not receiving profits in recent time after hitting with the changes like they expected. 

Customer experience is the major aspect of every business, so do eCommerce. Thus, here comes Social Commerce in the play, enhancing sales, building customer & brand relationships, and improving customer experience. 

Do you want to know how? Stay tuned with the blog, and we will walk you through the potential of Social Commerce and developing relationships with customers that pay you for the long run.

Let’s explore how social commerce emerges in the industry, it’s a role in the past and how you can benefit from the modern massive competitive age. 

Social Commerce – A Brief Definition

Big Commerce says, “It differs from social media marketing as you’re not redirecting users to an online store, but offering them the ability to checkout directly within the network they’re using at that moment”.

Definition of social commerce states  selling and buying products through social media platforms. This means merchants or retailers can sell their products directly to their potential audience interacting with their social media feeds or posts. 

There are many forms of Social Commerce; it can be through giveaways, hashtag contests, user-generated content, customer reviews, testimonials, social proofs, and many more.

However, there is lots more than this; one thing that it will give to your brand is selling by utilizing the potential of social media channels. 

Social Commerce help you capitalize where your customers meet your business, create a buying interest, and sell the product in the same place.  

How Social Commerce In History

You might hear of social commerce recently or maybe today only, but it is not at all a new concept. In the eCommerce industry, Social commerce has been an integral part of many years. Many brands or big eCommerce undertakings have been implemented, tested, and utilized for quite a long time and established an extended chain network around social commerce.  

Some of the major platforms where social commerce is hugely popular among eCommerce brands and businesses for so long are:

  • Facebook
  • Instagram
  • Twitter, and
  • Pinterest

Are you surprised that you are using these platforms for a long-ago but never look at these platforms for social commerce? You are the only ones; several brands limit social media platforms for marketing or promotions only. They never thought of monetizing or sell products on these social media platforms. 

However, social commerce cannot deliver exceptional benefits years ago; that’s why it hasn’t created a buzz around the industry. But gradually, it is turning to be advantageous for the eCommerce industry.

Social Commerce In Modern Age

Seeing the growing potential of Social commerce, brands and businesses can look out for integrating social commerce into this modern era. 

Many brands see social Commerce to build a strong social presence and converting their audience into loyal customers. But it has not been fully utilized by many eCommerce companies. 

Social commerce plays a major role in enhancing the customer buying journey and shortening the purchase cycle or funnel. 

Retailers are enjoying enormous benefits with Social Commerce. From small businesses to zero investment business, they have turned into a multi-millionaire turn-over business with the potential of social commerce. 

So here what you can do for your business by adopting social commerce. Check below given Social Commerce tactics you must incorporate. 

Social Commerce Tricks & Tactics To Win The Market

#1 Enhance Social Communication

If you are up to integrating social commerce into your business, one major aspect that you must include is enhancing communication. Offer your customers to reach and communicate with your brand directly. 

Chatbots like the application can help you build direct communication with your customers. Make sure they can connect with you anytime, anywhere, and receive instant responses from your side. 

#2 Sell Low-Cost Products

You can fascinate social media users with low-range products. As a major active audience on social media are millennials and lower age group, low-cost products entice them to make purchase decisions and buy products directly. 

#3 Create Social Shop or Tag Product

Another most important tactic to grow with social commerce is to create your shop on social media platforms. 

Major social media channel like Instagram allow merchants to add their inventory by creating Insta Shop.

Otherwise, you can tag your products with your social posts. With Facebook, Instagram, Pinterest, etc., you can sell your products by tagging them in social posts. 

Start Selling On Social Media Now!

With the increased use of social media, it has become a major social network source than another traditional medium. 

It is a perfect strategy for business to meet the customers where they spend most of their time in social meet-ups. 

Like TV or newspaper, now social media is the major source of retrieving information. So marketers can leverage their promotional and selling campaigns on social media instead of sticking to older methods.

Social commerce is your choice in this recent marketing trend and should be your next move.

Author Bio :

Jack Roger is a digital marketer and technical writer. along with it, he is passionate about exploring and writing about UGC Platforms, technology, and digital marketing trends.