The world is going mobile, and if you want your business to succeed you had better get on board! A survey conducted by the International Telecommunication Union (ITU) found that in 2022 there were more than 9 billion mobile subscriptions in use worldwide, compared to a global population of 8 billion! That means there are …
Digital inclusion requires a website that is accessible. It ensures that everyone can access essential information on the internet, regardless of their physical capabilities. Sadly, a lot of websites are inaccessible. According to a WebAIM survey, at least one WCAG 2.0 failure may be found on about 98% of web home pages. Many businesses use …
There are many digital marketing strategies at your disposal – many of which work well on their own. However, there are a select few strategies that can be even more powerful when you combine them. In this article we’re going to highlight the benefits of PPC and SEO when combined in your broader digital marketing …
There are a lot of different ways to build links, and a lot of different link building plans out there. So, how do you create a link-building strategies & plans that works for your website? By following the same steps that experts like , of course! Focus on quality, not quantity. Link building is an …
What is AI Artificial intelligence (AI) is an extended branch of computer science that deals with creating and innovating in building smart machines capable of performing tasks that typically require human intelligence. Planning, learning, thinking, problem-solving, information retrieval, perception, motion, and manipulation, as well as, to a lesser extent, social competence, and creativity, are all …
There are several ways you can market your content using SEO (search engine optimization). SEO allows your content to perform better when it’s curated to be more searchable. Optimizing search engines can grow your brand. Here is how to use SEO to your advantage. Variety By publishing your content on multiple platforms, you’ll increase your …
Many marketers consider PR (Public Relations) and SEO (Search Engine Optimisation) as separate entities. Marketers often focus on SEO practices nowadays and run fewer PR campaigns because they consider it a soft discipline. However, it can be seen that PR and SEO share the same goals like brand awareness, building brand identity or reputation, social …
Introduction In the previous several years, the marketing domain has experienced significant development and progress. Previously, developing a successful marketing strategy required a significant amount of time and money. Incorporate website accessibility guidelines into your digital marketing strategy to reach a wider audience and enhance brand reputation. The way you approach a digital marketing plan …
Your success or failure at blogging largely depends on whether you follow the basic rules of SEO. With the explosion of tips about succeeding at SEO in the internet, it can be confusing for bloggers and writers to know which advise to follow. To make things easier for you, here are some tried and tested …
Every business in today’s world needs a perfect SEO strategy. An excellent SEO technique can boost the ranking of any website. A higher ranking will result in increased traffic on the website. Hence it is very important to figure out an SEO technique for your business. Whether you have an online business or offline, SEO …
