Instagram is a free image and video sharing platform in the internet world. It is one of the most popular social networks for everyone, such as marketers, businesses, consumers, influencers, bloggers, and more.
Instagram offers a huge opportunity for users to create and upload videos from different sources like Instagram stories, IGTV, reels, and so on. For every social network, statistics is essential to determine which data is truthful and improve your strategies and performance.
In this article, here are the 20 most important and mind blowing statistics about Instagram that help to make a successful profile.
Instagram User Statistics
#1. Instagram is the largest social network in the world. As of 2019, It has reached nearly 1 billion users per month and 500 million users per day.
#2. Instagram has the top 5 most downloaded apps in the App Store and Google play store.
#3. Generation Z users and Millennials highly dominate Instagram. 34.3% of Instagram users are under the age of 34.
#4. 84.4% of Instagram users prefer photos over videos. And 36.6% of Instagram users watch Instagram stories.
Instagram Usage Statistics
#5. Instagram explore page is the most popular feed, and lots of users use this feature to find interesting content. According to the research, half of the Instagram accounts use the explore page at least once per day.
#6. Posting time is important for all social media platforms to receive more engagement and get massive followers to your profile page. According to Instagram, the best time to post content on Instagram is 8 AM to 12 PM.
#7. Instagram is not only the best platform to entertain your followers, and it is also the place to enhance your marketing growth and drive sales. 81% of Instagram users use this app to search for many products and services.
Instagram Stories Statistics
Stories are the hottest part of Instagram marketing strategies, and it is one of the cost-effective ways to boost your engagement level. After uploading your content on Instagram stories, you can watch them within 24 hours. Afterward, it automatically disappears to your screen. After seeing the below statistics, you can consider Instagram stories as a big part of your marketing strategy on this social network!
#8. Instagram stories are one of the most effective ways to increase your engagement rate. 33% of most-viewed stories are created by business accounts.
#9. Moreover, 500 million Instagram accounts are viewing Instagram stories daily.
#10. 55.4% of Instagram influencers use stories to promote sponsored content.
#11. Instagram stories quickly raise the volume of impressions and increase the number of Instagram story views. According to the statistics, 19% of impressions and views come from Instagram stories.
#12. The average posting frequency for Instagram stories is 2.3 posts per week.
#13. After introducing the stories feature, Instagrammers spend an average of 28 minutes per day on the app.
Instagram Content Statistics
Content is a powerful weapon to attract your target customers and share your valuable information with a larger audience. Instagram contains tons of different content on the explore page. If you follow a good and effective content strategy, you can get a larger audience to your Instagram profile growth. Here are some statistics about Instagram content:
#14. Instagram carousel posts gain the highest engagement rate – 1.94% than images – 1.74% and video posts -1.45%. An Instagram carousel post is multiple photos or videos in a single post, and you can even use this feature to add up to 10 images or videos with filters and effects.
#15. According to Georgia Tech, an Instagram post with face filters receives 38% more likes than without face filters.
#16. As of 220, image posts received more likes and comments than regular video posts.
Instagram Hashtag Statistics
Hashtags are phrases or words that help to send your message to larger people. It can help you to categorize your posts, reach your target followers, enhance brand presence and drive traffic to your website. Here are some hashtag statistics that can help you to achieve more success on Instagram:
#17. Instagram allows you to share up to 30 hashtags per post and 10 hashtags on stories to maximize your reach and engagement rate. A post with more than 6 hashtags increases your engagement rate drastically.
#18. #love, #photography, #instagood are the top 3 hashtags that are used on Instagram.
Instagram Ads Statistics
Instagram advertising is a powerful strategy in the digital marketing world. Suppose you own a business looking to promote your brand to loyal customers. In that case, Instagram advertising gives you an opportunity to create a strong marketing campaign, and it is a great way to boost brand awareness and increase social proof.
#19. More than 2 million advertisers use Instagram video ads to promote their brand, product, and services to potential customers. According to the statistics, 38% of businesses regularly use Instagram advertising features.
#20. The average cost per click of Instagram ads is over $0.70 to $1.00, and it comes from iOS devices.
Conclusion
Instagram is one of the fastest growing platforms in the social media world. Statistics are extremely valuable for your Instagram marketing, which helps you to know more information about the platform and utilize all the functions and features they provide. I hope this article will help you start your business on this social network and reach your content to a whole new audience level.
Thanks for reading this article!
Author Bio:
Katherin Mary is an SEO strategist and senior content writer of Instausers.com. She has been working in the content marketing industry for 3+ years and has a handful of experience in Digital Marketing. You can also find her on Twitter!
