A virtual private network (VPN) is objectively a phenomenal tool. It acts as a sort of “middleman” between your system and any systems it communicates with on the web. Doing this accomplishes a few things.
First, it helps safeguard online privacy by obfuscating both your location and the data you send to and receive from websites. Second, It allows you to get around region-locked content, accessing stuff that might otherwise be arbitrarily inaccessible to you. Finally, from a business perspective, it’s invaluable for providing remote workers with secure access to corporate resources.
At this point, you’re probably wondering what any of this has to do with marketing. A great deal, actually. Believe it or not, a VPN is actually an essential component in a marketer’s toolkit.
In short, if you aren’t using one, you’re missing out.
How Exactly Does A VPN Improve Marketing?
As I’ve already mentioned, one thing VPNs allow you to do is “spoof” your location data, effectively fooling webservers into thinking you’re somewhere you aren’t. Traditionally, most people use this to get around region blocking on media platforms and streaming services. But this functionality is actually quite valuable from a marketing perspective, as well.
Let’s say, for example, you’re based in the U.S. and you’re helping an overseas client with a promotion on their website. Unfortunately, said site automatically directs any overseas traffic to an alternative landing page – one that doesn’t include several of the promoted products and services. Because the client works completely different hours from you, you can’t even contact them for access to the data you need.
A VPN allows you to circumvent this automated redirect. By fooling their website into thinking you’re connecting from their region, you can access all the data you require. Your project gets finished on time, and you’re left with a happy client and the satisfaction of a job well done.
Additionally, while it might not necessarily be relevant in an era of social distancing and quarantine directives, a VPN allows you to work remotely from anywhere. Because it encrypts your network traffic, you can, if need be, connect to public WiFi networks in a pinch. It can also serve as a promotional tool if you work with any security-minded clients; an additional layer of protection over the assets and data you manage for them.
The Power of Secure, Location-Agnostic Marketing
You might not expect a VPN to have much relevance from a marketing perspective. But that’s the thing about being a marketing professional. You’re skilled at seeing connections that other people might miss, at coming up with unique, creative, and insightful solutions to whatever challenge you may encounter.
Look at VPNs through that lens, and you should no longer be surprised at their value – nor at their potential.
Daniel Page is the Director of Business Development for ASEOHosting, a leading provider in SEO hosting and multiple IP hosting.