Social media has become a great sensation these days. It is the best platform for marketing and socializing with millions of people across the globe. The statistics revealed that 2.96 billion are social media users in the world. Its penetration is increasing day by day. The growth of social media has been driven by the usage of mobile devices.
There are numerous popular social media apps like Facebook, Instagram, Twitter, etc, where users can share their pictures, videos, and views. Among all, twitter has a great presence in the social platform. Twitter has 330 million monthly users and 145 million monthly active users. Eminent personalities like to use twitter to share their views as this is very safe to use. Almost 63% of users are in the age of 35-65. 67% of B2B businesses are using Twitter as a digital marketing tool.
Twitter is a great place to grow your business. Hence with this percentage, this is the best platform to expand the business on a large scale. Twitter is very advantageous for the long run business and to increase the visitors from the PPC advertising.
Here in this article, we are going to review the advantageous marketing tips for the business with the help of twitter.
Best 10 Smart Twitter Marketing Tips for Your Business
Choose the Username or Profile
Before a Profile launch, it is essential to work on the username and profile of the business.
This helps to build your brand the way you want. It improves results on searches. Your username must be easy and understandable so that the profile name is unforgettable.
The account of twitter depends on the size of your company and your goals. You can create a different account according to the branches of the business. Spend some time on your profile or bio so that it is visible in the first click on Twitter and outside the social network.
Define your business goal clearly on the profile as it says a lot about your brand.
Tweet at the Right Time
To tweet at the right time is very crucial for the business. Users are generally active at certain times of day on any social networking website. At peak hours, they will like to engage with your posts.
By identifying peak hours of the day and posting the content during that time you will get tons of clicks, more impressions and increase engagement.
Mostly, tweets posted on Friday, Saturday, and Sunday have a higher click-through rate than on the other days of the week.
So post your tweet at the right time on the right day.
Choose the Right Hashtag
Generally, tweets contain 2 times more engagement with the hashtags. A hashtag is represented with a # symbol. The symbol is used to index keywords or topics on Twitter. This will allow the user to easily follow the topics of their interest.
You can choose different tools like Hashtagify, Ritetag to find the latest hashtags for your tweets. These tags will help to determine the best tags for your business.
To get the followers, engage visitors and turn them into customers. You need to work on the content first. If you have a post of 300 characters per tweet, then it is not possible that it brings value and engages more users.
Rather, do focus on adding easy to read the tweet to get the maximum followers. Add the good content and never forget to re-tweet again to engage maximum users on the website.
You can use multimedia like adding images, videos, and GIF for better engagement as it makes the tweet more interesting.
A picture is worth more than a thousand words. Make sure you add attractive images of HD quality. Never add an image that doesn’t match your tweet.
For a blog post, add an image from the article with a link where users can find more information. Tweet about the new product or service which includes an image that can represent your brand well.
You can use a tool like Canva to create a simple graphic for running a promotional deal where followers can get discounts.
Adding images to your tweets will get more shares and clicks than the tweets without images.
Proper Utilization of Videos
Images get more attention than plain old text, but videos outperform images. Twitter video allows users to record a new video from a device and upload an existing video.
Users like a tweet with the video then added photos. Video is the best way to share information with maximum followers, express emotion and give the tweets with a longer time.
Audit Twitter Account
If you have an existing Twitter account, the most crucial thing is to audit the twitter account.
You can easily analyze which thing is working for your account. With an in-depth review, it is easy to measure the analyze the hashtag performance, individual tweet performance, twitter audience.
With the data, you can check the performance of the best tweets and on which your audience is interested in.
Logging in to your twitter profile and navigating to your Twitter Analytics dashboard, you can select the “Tweets” tab and export your data for a specific date range.
By conducting the polls you can keep a check on the twitter page. Click on the poll icon at the bottom of the screen. You can do it in the same way you add the tweet on twitter.
Polls are used to conduct consumer and market research, get feedback, and initiate engaging conversations with followers.
Add engaging questions that are more likely to be asked by the users. You can use creative calls-to-action that you can easily tweet to drive the sales or boost downloads of your latest app or e-book.
Use Twitter Ads
Utilization of twitter ads is the best way to approach your organic audience. The promoted tweets can be easily expanded to reach quickly.
This allows users to discover your profile, even if they don’t follow your brand or hashtags. When you do a promotion, the timeline shows people who share interests with your audience.
You can pay a monthly fee for your tweet to remain posted regularly. Users can easily interact with promoted organic content.
Promotional tweets help to advertise their competitor pricing feature. The ads help to realize the users that their brand and are not overly promotional.
The blue check that appears on the account name in the profile signified that the account is verified in the search result. This creates faith in the users that the brand is trustworthy. This way they can trust the content well. Adding a verified tick can make a big difference in your business.
Above we have discussed the best ten advantageous twitter marketing tricks for running the business. It is an effective marketing tool to approach the target audience and increase sales. Twitter plays an unavoidable role in the business marketing strategy.
With the right tactics, you can increase visibility and engagement.
Hopefully, the tips will help you to achieve your goal.
If you have any queries, feel free to ask in the comment section below.
Thank you for reading!!