Social media has changed the way we interact with other people, how and where we eat and travel, how we dress and even how we conduct our business. Recognizing the huge potential of social media, a large number of businesses have started leveraging it to drive visitors to their websites, increase sales, and boost profits. If you are a newbie to online marketing, here are some tips from expert marketers on how you can use social media to boost brand awareness and generate website traffic:
Optimize the Profile
Given the huge penetration of social media and the increasing tendency of users to depend on social media to discover and learn about new products and services, it is quite likely that they would turn to the social media before visiting your website to learn about you. Since typically, the profile is the first section accessed by users, you should make it a point to ensure that it contains a crisp and compelling description of what you do, where you operate, and how you bring better value to customers than the competition. Ensure the company or brand logo is included together with all the relevant contact information, hours of business, email as well as the website link.
When you’re simply beginning, you’ll have to concentrate on discovering catchphrases that speak to your specialty to base your blog substance and store pages on. Normally, you’ll center around a couple of principle catchphrases per website page. You can utilize SEO devices like Keywords Everywhere to enable you to discover pertinent catchphrases. Following a couple of long periods of making online journal content and upgrading item pages, you would then be able to concentrate on following higher volume catchphrases. The secret to getting site traffic is to construct a solid establishment of pertinent catchphrases first. Make sure to exploit the blog on your online store as it can have the greatest effect on driving natural traffic to your site.
Engage Followers Personally
Even though automated systems have become smarter, your engagement rate will be far higher if you take the trouble to respond to comments by your followers personally. Users will immediately recognize the quality of the interaction and reward you with greater engagement and a larger volume of website traffic. While a strategy to buy real Instagram likes can be effective in boosting the engagement rate in the short term, real success is more assured if you engage a team to respond with custom messages suggesting users visit certain website pages to find solutions to their concerns.
Lead Interest with Exclusive Content
Users are always interested in being part of an exclusive group so you can use this tendency to post exclusive content on your social media accounts that remain live for a limited period. Host the content on your website but post a teaser along with the link on your social media accounts. You can be sure that if the strategy is effectively executed, it will generate a lot of website traffic and also boost the number of your followers. This tactic is especially effective for new product launches because you can create awareness among a really large audience, especially if you are partnering with an influencer. To engage users on social media, influencers use AI in content marketing.
Content freshness is smart SEO hack individuals do to direct people to your site in a major manner. Basically, you’ll have to expel obsolete substance from your page and add new areas to keep your substance significant. It’s essentially a speedy clean up on old site page content. A basic method to do content freshness for item pages is to have an item audit application like Stamped.io’s Product Review Addon. This enables your clients to leave audits on your item page, which shows Google that there’s ordinary movement on the page and new substance. You can likewise keep your item pages “crisp” by taking the most widely recognized client criticism and transforming into a sentence in your depiction.
Promote Deals and Discounts
Everyone loves a good deal or a special discount. You can promote the deal on social media and encourage users to visit a specially designed landing page on your website to avail of the special deal. Used strategically, these special offers can induce many to visit the website and avail of the offer. By using AI technology, you can even tailor-make the offers depending on the profile of the person visiting the social media account.
Conclusion
Social media has become all powerful in recent years and marketers would do well to harness its power to influence users. Optimizing the social media profile, paying personal attention to customer interaction, posting exclusive content, and promoting special deals are extremely effective in generating website traffic from social media.
