Understanding how to host events and the role of promoting events on social media is an amazing event marketing strategy in itself. You could promote a concert, a fundraiser, a launch event, or a conference. Promoting it on social media remains to be an essential, integral part of your event marketing strategy.
According to popular belief, nowadays, event marketers are using social media before the event for pre-event buzz, and it has proved to be an effective event marketing strategy.
It’s quite convenient to use social media for event marketing these days, and you might already be using it for before, during, and even after events.
Social media is one of the most evolutionary industries, also changing rapidly, and integrating it with your events is the most effective event marketing practice.
Here are a few trends you need to know to use social media effectively for event marketing:
Trends You Need to Know
Due to the ever-increasing number of brands going online, making your brand stand out is an arduous task. Blending social media with event marketing is extremely important in today’s age. Posting enough on social media is not just a necessity but also a habit.
Continue reading to know more and understand a few tips and social media trends that can help you in achieving your best outcome from events.
Be Human, Be Real
Events are a tedious affair. While hosting events, you must realize that you are communicating with actual people through your brand’s social media identity.
To communicate effectively, your best technique is to be human and be real. Convey your brand’s principles and about your event just the way you would convey about it to a fellow person.
Creating an identity or a human face behind your brand is the best event marketing trend.
It improves credibility and makes your brand seem more genuine. Involve more people from different walks of life, and staying inclusive is the key to an absolute event.
Instagram Wall To The Rescue
In today’s times, when people are becoming more and more social media savvy, it is crucial to give social media its due importance and especially the best rising social media platform of the second half of the decade – Instagram profile growth.
Instagram walls are a novel emerging trend in the event marketing field. There are many social media aggregation platforms in the market that allow you to create Instagram walls for events. These tools allow you to create a personalized feed by collecting content through a single source, like a hashtag or user handle.
It is an amazing accessory to light up your event, and many brands are harnessing this new trend into their events. The Instagram wall is an ideal way to integrate with your social media event marketing strategies.
Respond, Reach Out & React – Stay Active
Connecting on social media goes both ways. Social media users like to indulge in conversations and stories where they feel seen, heard and valued.
As a brand, staying connected with your audience is a measure to make them feel like an important part of the event. While promoting the event, it is also important to respond to your audience promptly, reach out to your audience to begin more conversations and react to new topics. These practices go a long way while social media event marketing.
Keep In Touch With Influencers
A list of marketing trends and ideas would not be complete without mentioning the effectiveness of influencer marketing when it comes to overall social media event marketing.
Keeping the presence of influencers strong is a great way to keep your event in the limelight. According to a popular survey, 49% of consumers depend on recommendations from influencers. And they are getting a large amount of website traffic from social media.
People follow influencers on social media, and their large following is a useful factor for your brand’s promotion. The things you might not be able to spread about your brand, influencers can do a lot more easily.
Conclusion
There is so much more to event marketing than just promoting the event. Event marketing is a combined term for everything from event preparations, social media post promotions, in-event experience, and even managing the immediate exposure for the brand after the event.
While the physical preparations are only for the days of the event, social media preparations start much before the event and last after the event. It is so important to take all these factors while marketing an event.
Hosting a perfect event is a combination of a lot of things, and these mentioned trends are tried and tested tips that work out the best for event marketing on social media. This guide will help you in various ways – with managing the event promotions better, in generating better profits for your brand and also preparing you for your future events.
Author Bio
Saurabh Sharma is a Digital Marketing Executive at Taggbox, a leading Instagram wall for events provider platform. He has two years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest technologies.
