Your real estate website is essential to building your brand and your business. When it is utilized and developed correctly, it will generate leads, improve your online presence, and increase your sales. However, many real estate agents are not taking advantage of fully optimizing this tool. Let’s take a look at seven ways you may be hurting the success of your own website.
1. No Care for SEO
Search engine optimization can be intimidating for real estate agents, particularly if you have little or no training in this area. More than 93% of all traffic to your website comes from a search engine. Search engines also drive 300% more traffic than any social media platform. This means that if you want to increase your online presence and make yourself found online, you must incorporate strong SEO practices into your website’s content. Implementing keywords is not enough either — even though it is essential. You must publish quality content, build links, and optimize your images.
2. Lack of Influencer Quotes
As you create content for your website, interview influencers and include their quotes in your content. This not only builds credibility for your own website and business, but it can significantly expand your reach. These influencers are likely to share the content on their own social channels, putting your content in front of their large following. While the interview process can make a simple blog post more time-consuming, it also makes it more valuable to the reader.
3. Poor Headlines
As a real estate agent, you know how important it is to capture the attention of homebuyers. You must do the same with your headlines. Statistics show that while 80% of your traffic will read your headline, only 20% will click on it. To improve those statistics, begin your headlines with numbers or create a “how to” article. You also want to consider where your article will be published and shared. If you receive a substantial amount of traffic from social media, write headlines for the audience on these platforms.
4. Inconsistent Posting
Posting regularly not only makes it easier to gain a following on your website and company blog, but it improves your SEO. This gives you an opportunity to rank for new keywords and keyword phrases. Additionally, posting new and fresh content helps you appear active and responsive. It also shows readers that you are knowledgeable and an authority in the real estate industry.
5. Minimal Visuals
Visuals not only capture the attention of the reader, but they improve the likelihood of the content to go viral on social media. One study found that posts with at least one image was twice as likely to be shared on both Facebook and Twitter than those with no images.
Have fun with your images and visuals. Infographics are an excellent way to deliver ample information in a fun and captivating way. Videos should also be incorporated throughout your blog posts and product pages. The average person watches 1.5 hours of video in a typical day and more than 15% of respondents of one survey said they watch more than three hours of video in the average day. When you do not incorporate these visuals, you are missing many opportunities to connect and engage your audience.
6. You Aren’t Adding Value
What is the purpose of your website and company blog? Is it providing useful information? Is it benefiting the reader in some way? Creating quality content is vital to the success of any website. More than 72% of marketers believe that relevant content is the most important aspect of SEO. In fact, research shows that making changes and improving content has been shown to improve traffic by up to 2,000%. In addition, when you have content that is of high-quality, adds value, and is relevant, other websites will link to it, which will also help you rank high on the search engine result pages.
7. It Doesn’t Evoke Emotion
Whether the goal of your article is to create surprise, curiosity, anger, laughter, or happiness, write to those emotions. When your content doesn’t evoke emotion, it lacks engagement. Your readers will begin to lose interest quickly and your website and your company will fall flat. A few tips to create engaging content include:
- Focus on your audience.
- Be natural and genuine.
- Write strong calls-to-action.
- Keep paragraphs short, include lists, and add subheads.
- Remember that you are writing to an online audience who frequently skim the content.
If writing and maintaining your website seems daunting and you don’t know what you are doing, don’t worry. You can hire expert writers to help you and ensure you are optimizing your real estate website to its fullest. The more you care for and optimize your website, the more your online presence and your company’s success will increase.