You’ve set to work creating an amazing product idea you had. After getting your e-commerce store set up, you begin taking pictures of the item to post, and it doesn’t get quite as many buyers as you thought it would. You might not have done a good enough job getting the word out about your shop, or it could be a case of bad photos.
Customers aren’t going to trust any product that they’ve only seen two poorly lit shots of. They need a little bit more to go on. We can help you avoid the common product photography mistakes that make customers suspicious.
Keep reading for a few product photography tips to live by.
Bad Lighting
Lighting is a crucial aspect of all types of photography. Without it, your products will be too dark to make out or worse. There will be such a large glare on it that customers can’t make out what it is.
It’s a common mistake to overdo things by trying to use two different sources of lighting. Our advice is to pick one and run with it. If you like the natural lighting that comes in through your studio, go with that.
Need a little bit more to work with? Fluorescents might be the better call.
For smaller products, you can buy a lightbox. It will give you all the light your pictures need without forcing you to spend an arm and a leg.
Only Shooting From One Angle
Customers want to see all your product has to offer. That means uploading a single photo of it isn’t going to cut it. You need to get snapshots from all sides.
They’re going to want to see close-ups, distance shots, side views, back views, the whole nine yards. If you can’t offer up the fine details, nobody is going to trust the product enough to buy it.
Retouching Too Much
At the end of a photography session, it’s custom to touch up your shots. Doing so can brighten them and breathe new life into them. There is such a thing as going overboard, however.
If you go too heavy on retouching, your pictures will appear artificial. On the flip side of this, not retouching enough can be as damaging.
Busy Backgrounds
Transparent background images aren’t a bad thing to work with. The reason being is that busy backgrounds are too distracting to the eye. They also make you come across as an amateur.
If you don’t have a good background to work with, you can set up a piece of plain white paper behind the item before you take your shots.
Product Photography Mistakes Every Newbie Makes
You can have the greatest product idea in the world, but if you take bad pictures of it to post to your site, you won’t sell a single item. People won’t trust bad lighting and amateur backgrounds.
Avoid these product photography mistakes and you’ll set yourself up for e-commerce industry success. For more tips that will send your products flying off the shelves, visit the Business section of our blog.
