GIF in Marketing is Now trending in all businesses. GIFs are everywhere right now. People use GIFs more frequently on social media platforms. Seeing the user’s interests in GIFs, businesses also using GIFs as their marketing strategy to impress the customers.
GIFs are more interesting than a particular image GIFs say a lot and make a huge impact on the user’s mind as they are more interested in GIFs.
Now The Question is How to Create GIFs? Well, it is not something very difficult you can do it with your mobile as well by picking a famous meme as a GIF video.
Ways to Create GIFs:
1. GIF maker
You can use a GIF maker app to create GIFs for your marketing, and you can use it for your business website and social media platforms to impress your clients.
On your phone, there are plenty of excellent GIF maker apps that you can use to build your GIFs for free. You may use these tools to upload photographs and make a GIF from start to end. You may add fun extras like text overlays, filters, backdrops, images, emoticons, and other customizations in addition to utilizing your own photos.
Regardless of which site you use, the process is straightforward: create an account, upload your photographs, tweak various variables such as the speed and length of your GIF, add extras, and export as an a.GIF file. Then tell everyone about it!
2. Create From Video
You can create GIFs from videos as well. You just have to make short videos that turn out as a GIF.
You could be thinking why I’d want to make a GIF out of a video that I already have. There are numerous explanations for this. For starters, GIFs load significantly faster on the internet than videos, which can result in fewer views or interactions. Second, GIFs are an excellent way to repurpose video content.
You could download dozens of GIFs from a 2-minute video and utilize them on social media channels, marketing emails, and other digital outlets if you have a 2-minute film (more on that later). Finally, there are occasions when a video is unnecessary.
GIFs are the way to go if you only need a small amount of movement in your digital content. Fortunately, there are many excellent video-to-GIF converters available online. Some are free and basic, while others are paid but include exciting extra features and functions.
The video to GIF converter allows you to convert any short video into GIF without any hassle. You might be wondering about the intricacies you will need to encounter while performing this task. However, you don’t need to worry about it. If you choose a reliable tool, it will save you from following a complex procedure. All you’d need to do is upload the video you wish to convert and wait a few seconds for the utility to perform its magic. Then, when it’s done, you can download it for free on your device.
3. Source one from a GIF Website
You don’t want to have to go to the bother of making a GIF? There’s no need to worry; the internet has you covered. There are many pre-populated GIF libraries available online that you may use to liven up your material. Giphy, for example, has over 500 million daily active users who view over 11 million hours of video on the platform every day.
If Giphy isn’t your thing, there are many alternative options: Gfycat (a tribute to the internet’s most popular and adored animal) and Tenor also offers large collections. You may copy the URL to the GIF or download the file and use it in your own material after using the search functions of these tools to discover the moving meme of your dreams.
GIFs in Business
Let’s speak about GIF marketing now that you’ve got many instruments in your media creation toolkit. Several data demonstrate the importance of employing these entertaining files for business; one research revealed that articles with a picture per 75-100 words received twice as many social media shares than those with fewer images.
Another study by Dell revealed that using a lot of GIFs in an email campaign increased conversion rates by 103 percent. GIFs are a wonderful way to liven things up and separate your message from the competition, especially since 92 percent of video marketers believe the amount of noise and competitiveness has grown in the previous year—some of the most famous and efficient methods to use animated GIFs in your marketing strategy.
Social Media
The ultimate GIF channel is social media. This type of lighthearted, fast material is exactly what social media was designed for. As a result, it’s no surprise that companies worldwide and across virtually every sector use GIFs on social media platforms.
Emails
GIFs have several characteristics that make them ideal for email: they’re short bursts of information, they add visuals to textual copy, and, as we said earlier, they’re small files that are easy to send – all of which are essential factors in the success of your email marketing.
If your email takes more than a few seconds to load because it contains a huge picture or video assets, your readers are more likely to discard it before reading it. GIFs are suitable for this distribution technique because of their tiny file sizes.
Blog Posts
Whether you use a single GIF as a headline image in a post or layer them throughout the article to break up material – as in our first example – blog posts are a great area to utilize GIFs for business. Take a look at this collection of how-to GIFs.
The Huffington Article cooked up 5 Ways to Wear a Silk Scarf in a blog post. The final thing a user wants to do while learning how to knit a scarf in one of these methods is read a list of instructions. They may watch each example repeatedly with GIFs until they feel comfortable trying it out for themselves.
Websites and Social Pages
Website and social pages are the best platforms to do your marketing with gifs, and it is something businesses are frequently using as a marketing strategy to get their ideal customers or target clients.
GIFs are the best option to interest your customers and interact with them directly via web pages.
GIFs might be the solution if you’re trying to spice up your website (and who isn’t?). GIFs, like emails, bring movement and excitement to a static website without slowing down page load times due to big file sizes. GIFs are excellent additions to product sites, landing pages, online experiences, and more.
We saw beautiful usage of them on corporate blogs in the examples above, but GIFs are also great additions to product pages, landing pages, web experiences, and more.
Author Bio
Vijay Rathod has completed his post-graduation in journalism and mass communication. He is producing content for big and small companies on marketing strategies, digital marketing and cryptocurrencies, etc.. When away from the writer’s desk, He can be found playing games, watching movies, or swimming.
