Despite popular opinion, developing a fantastic product isn’t the only important step in starting a flourishing firm. Building a strong internet presence is also an essential consideration for startup entrepreneurs when beginning their businesses. And we see a lot of this in the eCommerce industry.
Building an active brand online has been a solid growth strategy for small businesses wanting to achieve consistent success.
However, e-commerce firms will enjoy more growth online if they utilize a memorable domain name, which will allow more people from around the world to contact them quickly as the future of E-Commerce is much wide.
And when it comes to securing a good domain name that can propel your business to success, a premium domain name is your best bet, and here’s how to select an excellent one.
1. Purchase Personalized Domain Names
The brandability of your domain name has a big impact on the success of your company. That’s simply because 77% of your customers rely on your brand name for their purchase decisions. And so, using a random domain name that doesn’t match your business name can harm your brand’s success online. The domain name should be matched as it is like a success mantra from young entrepreneurs.
When looking for an excellent domain name, it is wise to leverage the power of your brand name by making sure the name of your website correlates with the name of your company. The finest domains are always a precise fit for the businesses they represent.
Well-known E-commerce websites like amazon.com and google.com, among others, are excellent examples of personalized domain names that have been tailored to match the demands of their brands. Using personalized names can help you attract clients to buy your items and connect with your organization.
If you’re struggling with discovering a good business name, a great company name generator can be of great help.
2. Choose the Shortest Domain Name Possible
One vital thing to remember while looking for an excellent domain name is to make it simple, straightforward, and direct. This is because keeping your business’s domain name simple ensures that it will remain easy to speak, remember, and find online—all of which are important components of a great domain name.
Our brains have a specific amount of working memory, often regarded as bandwidth. And people have a limited range of characters and words that they can effortlessly remember, with the ideal character range of 3 to 5 and the average is 10 to 12 characters. Our memory begins to degrade beyond the average mark.
Even companies with extremely long names, such as IBM (International Business Machines), found a way to incorporate an EMD into their domain name by using the popular abbreviation of their name to form ibm.com.
Other brands with popular short abbreviations or easily confused brand names can choose to use these popular short acronyms associated with the organization, like how Facebook and Volkswagen utilize fb.com and vw.com, the abbreviated versions of their brand names.
3. Priority Should be Given to Obtaining Top-Level Domains
The top-level domain extensions (TLD) ‘.com,’ ‘.org,’ and ‘.net’ are always present on most trusted webpages, and because of this, clients are accustomed to these being the extensions of websites, despite significant advancements in the internet environment.
According to a detailed study conducted by the Domain Name Association, the number of new domain extensions surged by 145%, yet none were able to threaten the supremacy of the ‘.com’ extension.
This is because clients naturally think that any domain name they come across should be either of these top-level domain extensions. Therefore, it makes logical sense to get a .com domain name for your website.
Also, keep in mind that every minor mistake your audience makes while looking for your domain names might lead them to a competitor’s website. And that could cause you to lose clients who were looking for your brand in the first place.
It’s no longer news that secondary market pricing for TLDs like .com and others may be rather expensive. So, if you can’t afford to buy a ‘.com’ domain on the secondary market, consider a country-code TLD like ‘.co and .uk’ or, even better, one of the rapidly developing extensions like ‘.io’ and ‘.co.’
4. Use Keywords With Caution
Working with industry-specific keywords in your domain name is an efficient way to attract customers by making them aware of the services you provide.
Unfortunately, while domain names like vehiclerepair.com, petshop.com, and carinsurance.com are recognizable and SEO-friendly, they are difficult to brand and risk seeming generic and uninspired. And this might have a wide-ranging impact on your company.
Keywords are useful if they do not compromise the complete domain name concept. So, even if you add a keyword to your domain name, make sure it doesn’t take up the entire length of your brand name. Allow your brand’s name to reflect its personality. Brand names such as vehiclepro.com and prettypets.com are excellent examples.
Also, be sure to avoid domain names with possible spelling errors or domain names with symbols or numbers, as they restrict accessibility.
Act Now!
Choosing a decent domain name, like most things, will be difficult, but we believe that with the knowledge you’ve received, you’ll find it easier. So, what are you waiting for? Get to work and start brainstorming fantastic domain names.
Author’s Bio:
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today.
