If you want to use Instagram as a marketing tool, you need to learn how to create genuine engagement. Why is that important, though? At the end of the day, it’s pointless to post content if it only ends up with zero likes, comments, or shares.
Instagram engagement tells you how many people interact with the content you post. Higher engagement rates are usually indicative of strong relationships with your audience.
In light of that, this article will cover actionable tips that you can use to increase your Instagram engagement and build closer relations with your audience. However, for a start, let us examine what is deemed to be an impressive Instagram engagement rate.
What is a Good Instagram Engagement Rate?
A 1-5% engagement rate is usually good enough for most niche accounts. But that number can go higher or lower depending on the circumstances surrounding you. What is considered a good engagement rate on Instagram varies based on several factors. For instance, your industry or the number of followers you have. Strong Instagram marketing tactics can significantly boost your engagement rate by fostering a community around your brand.
How to Increase Engagement on Instagram
The following tips will show you how to increase engagement on Instagram:
1) Buy Instagram Engagements
Instagram is one of the best places to promote your brand. However, since it’s a highly competitive platform, you may need additional tools to get the initial engagement. And that’s where buying Instagram engagements comes in.
If you are looking to increase your presence on Instagram, purchasing likes and comments can be a quick way to boost your engagement. Buy real Instagram likes and comments from Media Mister, and you will get results in less time without compromising on quality.
Their likes and comments are from 100% authentic users, so they will never put your account at risk. Something else worth mentioning is that Media Mister uses SSL-encrypted servers to process their orders. Also, if things don’t go as expected, you can ask for a refund. Instagram live streaming can be a powerful tool to boost engagement rates by fostering real-time interaction with your audience.
2) Create High-Quality Content
In particular, on Instagram, where the quality of content is more important for engagement than brand loyalty, it is easier to lose than gain an audience. Nevertheless, your content should have a storyline, create feelings among viewers, or add value to their lives.
That allows your brand to show its human side. Additionally, consider using high-quality images, attractive graphics, and interesting captions to help your posts stand out.
You can also explore other formats, including carousels, videos, and stories that speak to different audiences. In this way, you will make sure that your content is relatable, enjoyable or engaging to the people who consume it.
3) Create Reels and Stories
Instagram is pushing video content more than ever. Reels and stories have become Instagram’s favorite child. If you can lean into both, you have a better chance of improving your engagement rate. Reels will increase the exposure of your posts beyond your immediate network.
Also, the more people interact with your content, the higher your chances are to receive more likes and potentially go viral. Nevertheless, stories can be used as a platform for you to let your brand’s character out by offering an intimate perception of how you spend your days.
To make both your reels and stories stand out, focus on being authentic and creative. Use fun stickers, filters, and music to add personality to your content and keep your followers returning for more.
4) Post at the Best Times
You can also maximize engagement by sharing your content when your audience is most active on Instagram. But first, you need to figure out the best time to post. You can do that by finding out where your audience lives, what they do online, and their age.
You can get this information by using Instagram insights or other third-party applications that analyze such things as peak activity periods on the network. Experiment with sharing at different hours and assess how it affects the number of likes received, comments, shares, or saves.
When you realize your audience’s behavior patterns, you will undoubtedly enhance visibility and achieve maximum impact on your posts. Remember that timing plays a vital role in holding readers’ attention and involving them in communication through posts made online.
Read: 6 Tips To Increase Instagram Feed Engagement For Your Brand
5) Engage with Your Audience
To drive more engagement on your Instagram profile, try to stay in touch with the crowd you’re targeting. The way social media works, you need to acknowledge the people who follow you to build an engaged audience.
Simply think about it this way: every time you get a comment, like, and share, it means someone took their time to stop, look at your post, and engage. When you fail to respond, it just shows you don’t appreciate their effort.
So, make it a habit to respond promptly to comments and messages, follow relevant accounts in your niche, and use features like Instagram Live and IGTV to interact with your audience in real time.
6) Promote on Other Social Media Platforms
Sometimes, your Facebook Page audience may not perfectly overlap with your Instagram followers. While some of your Facebook fans might also be on Instagram, they might not be aware of your presence there.
Therefore, share cross-network promotional posts to bridge this gap and grow more followers. Sharing your Instagram account on Facebook helps you to tap into your existing audience and familiarize them with your Instagram page.
Share teasers, highlights, or behind-the-scenes glimpses of your Instagram posts to pique interest and drive traffic to your Instagram profile. Additionally, include your Instagram handle in your bio and share direct links to your profile.
7) Collaborate with Other Users
A proper way of increasing visibility on Instagram is to collaborate with other users, especially brands and influencers in your niche. Influencer marketing helps to expose your brand to people who follow them, thereby extending the reach and potential audience for you.
However, finding people to collaborate can be difficult. Hence, a source for users that have an audience that matches your target demographic and suggests mutually beneficial partnerships. Instagram’s shoppable feed can increase sales, it may require creative strategies to avoid negatively impacting engagement rates. This could take the form of sponsored posts, giveaways, or joint content creation.
8) Run Contests and Giveaways
People love receiving free things. That’s why contests and giveaways are so great for boosting your engagement rate on Instagram. They get people to interact with your posts more passionately because they know there’s a reward.
Having said that, your giveaway competition needs to be well-planned and deliberate. Make sure you design the rules with increasing engagement as your primary goal in mind. In addition, the prize ought to be appealing and worthwhile enough to entice participants.
Conclusion
The tips we’ve discussed in this article are essential to boost your Instagram engagement. But remember, a quick burst of likes and comments isn’t enough. You’ve got to stick with these strategies over time to keep that engagement high. Consistency is key!
