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Netflix and Amazon’s Personalization Strategy
Business Entertainment Startup

What Startups Can Learn from Netflix and Amazon’s Personalization Strategy

Have you ever wondered why Netflix always seems to know what you want to watch next? Or how Amazon really seems good enough to suggest just the right things? It almost seems like they know you better, but really, that is not magic—it’s personalization working behind the curtain, where businesses know their clients. Personalization used …

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