Marketing

Efficient marketing campaign management is crucial for achieving success and maximizing ROI. Each phase, from strategizing and implementation to evaluation and enhancement, contributes significantly to achieving the intended outcomes. Let’s delve into some key strategies for conducting an efficient marketing campaign management. Clear Goal Setting Begin by defining clear and achievable goals for your marketing …

If you still consider PR and marketing to be two very separate fields, think again. That’s very old-school thinking now. The new reality is that PR and marketing are both concerned with developing and protecting the company’s reputation. They often collaborate in sending out messages through social media or the company website. You can get …

Whether you are an established entrepreneur or running a startup company, your positive reputation establishes your credibility in the market. Having a good reputation signifies companies build a strong relationship with prospective customers that helps to communicate better in a relationship. The company aims to deliver the highest quality goods and services and exhibit that …

Marketing automation Marketing automation is software that automates marketing campaign actions like emails, social media, blog posts, web pages, and other tasks, making them convenient and less time-consuming. Therefore, marketing automation software facilitates the execution of strategic, creative campaigns to get results. Most marketers do SMO to gain website traffic from social media. Marketers may …

During the early 2010s, influencer marketing focused on celebrities and a few prominent bloggers. Nowadays, anybody can be an influencer, from a high-schooler dancing on TikTok to a tech junkie posting gadget reviews on YouTube. While there may be thousands of influencers globally, not all of them are the right ones for your brand.  It’s …

Oftentimes, some internal teams and departments struggle to meet the demands of everyday tasks while ensuring to stay ahead of the game. Resources like workforce, time, tools, and technology are all limited, resulting in unproductive or unsuccessful results. If your marketing efforts aren’t reflecting enough positive impact on your sales and revenues, perhaps you want …

Advertising is not an exact science and this is why it can be quite challenging to measure the effectiveness of an ad campaign. That said, measuring this effectiveness and the performance of an ad campaign is key if you want to know if the amount spent or invested is worth it. To see if an …

Chatbots are computer programs that imitate human conversations. These programs enable a form of interaction between humans and machines. This tool is now widely used in eCommerce sites to help them streamline better customer services. For example, using a Shopify chatbot allows shop owners to immediately respond to visitors. They program chatbots to have the …

GIF in Marketing is Now trending in all businesses. GIFs are everywhere right now. People use GIFs more frequently on social media platforms. Seeing the user’s interests in GIFs, businesses also using GIFs as their marketing strategy to impress the customers. GIFs are more interesting than a particular image GIFs say a lot and make …

There is a popular view that print is dead thanks to the digital age. However, print continues to reach much higher response rates than digital. Currently, the response rate for print is 4.4%—compared to E-commerce digital marketing at just 0.12%—so you are missing a huge opportunity by focusing all of your efforts on digital. In …